Curriculum

 
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What You will Receive in the Master Grooming Business Course-

When you apply the information in this course, you will dramatically increase your profit and client list continually throughout the time we'll be working together and beyond for the life of your business.  You'll be given access to a new lesson each week for 26 weeks, however you can complete each step on your own schedule as time permits. 
 

Your Training Curriculum:

Week 1

Rules for Success

For Mobile Groomers Only

Groomers who are Employees

Transform Into a High End Pet Spa

Customer Information You Need

Client Information Sheet - Template

Customer Sign-In Sheet - Template

The Pictures You Must Have

Transforming- Sight and Sound

A "To Do List" Organization System

Evaluate Your Clients' Experience

Importance of Your Business Name

Get a Custom Logo for $19

Are You Giving the Wrong Impression?

How to Improve Your Curb Appeal

 The Effects of Color Schemes

Themes and Ideas for Decor

Uniforms and Uniformity

Dress Codes and Appearance

A Written Dress Code - Template

The Impact of Sounds

Good Spa Type Music Sample

How to Stop Dogs from Barking

How to Keep Cats Quiet

How to Block Outside Noises

Week 2

The Importance of Scents

How to Dissipate and Dissolve Odors

About Smokers and Smoking

Free Program -How to Stop Smoking

The Most Successful Program Ever

Get the Most Compliments Ever

How Misting Fountains Can Help

How to Get Rid of the Wet Dog Smell

How to Make Pets Dry 47% Faster

Trick-Clients Who Don't Like Perfume

Leave a Good Taste in Their Mouth

Comfort those Intangible Feelings

Easy Ways to Prevent Escape

Outside Potty Areas and Security

Trick- How to Make Coyote Rollers

Example High End Luxury Pet Salon

Week 3

Employee Manual Template

Week 4

Getting their Foot in the Door

Why Your Sign is Not Sufficient

The Use of Banners and the Law

Legally Get Around Sign Regulations

Life-size Silhouettes Grab Attention

How to Create Your Own Patterns

Beating a Path to Your Door

The Use of Special Lighting

Using Lights and Motion Together

An Attention Grabbing  Moving Toy

How to Flag New Customers Down

Your Own Special Mascot

How to Create Dog Costumes

T-Shirt Madness

Don't Forget the Vehicles

Week 5

Re-Defining Customer Service

Exceeding Customer Expectations

Extending Your Hours Efficiently

Offering Express Grooming Services

Managing Same Day Appointments

My Unique Scheduling System

Learning Rare Breeds

Carding, Cording and Hand Stripping

About Grooming Cats

Professionalism in Your Salon

What is Unprofessional?

Stop Clients Asking if the Pet is Ready

How to Have Pets Ready on Time

How Your Phone Should be Answered

How to Deal with Complaints

Complaint Sample Letter Template

How to Go the Extra Step

How to Remove Tear Stains- Handout

Prime Hours and Days of Operation

Four Goal Levels to Work Towards

Special Flyer for Saturday Customers

Should You Be Open Evening Hours?

Accept Credit Cards Without Credit

Types of Change you Must Make

Why and How to Dremel Nails

Special Warning for Salon Owners

How to Quote Prices Over the Phone

Customizable Pricing Chart Template

Ask When Taking an Appointment

About Shop Talk

Week 6

Client Bonding so they NEVER Leave

How to Recognize any Client Instantly

How to Up Your Income  $40k Year!

Grooming Report Card - Template

Not Obvious Rules for Report Cards

When to Give Customers a Tour

Prevent Clients from Being "Stolen"

Keep Your Name in Front of Clients

Ornaments to Give Your Clients

Week 7

Employee Manual Template Part 2

Week 8

Tactics for First Time Customers

Template- Customizable Flyer

Customer Referral Gift Certificates

Template- Gift Certificate Regular

Template- Gift Certificate with Border

Grab Traffic with This Flashing Sign

Sidewalk Signs

Instructions to Build an "A" Frame Sign

Week 9

How to Price Your Services

The #1 Rule of Success

The 25% Rule about Prices

Customer Complaints about Prices

How to Determine what to Charge

National Groomer Pricing Statistics

How to Know what Others Charge

How to Charge for Puppies

Puppy Price Sign for Wall

Dematting Prices

Grooming Price List Template

Posting Grooming Prices

Wall Price Template

What About Competition Prices

Week 10

Increase Your Income by $40,000+

Tracking Your Active Customers

Rate your Customers in Categories

Cultivating Premium Customers

How to Get 2,000 More Appointments

Start a V.I.P. Program

V.I.P. Program brochure - Template

Get Customers Rescheduling @ 93%

The Power of the Calendar

Implementing Appointment Reminders

Simple Rescheduling for No Shows

Using Animal Magnetism

NEW Report Cards=More Appointments

How to Use the NEW Report Cards

Week 11

Add to Your Growing Employee Manual

Week 12

Not Violating Sign Regulations

Some Really Creative Ideas

Mailbox Creation

Where to Get Box Patterns

Really Creative Steps

'Tis the Season for Change

Holiday & Birthday Certificates

Template - Holiday Certificates

Template for Certificate Sign

Help for Humane Societies

Template - Adoption Certificate

Template - Pet Shelter Sign

Week 13

Be LESS Dependant on Groomers

Tasks & Duties of a Finish Groomer

Tasks and Duties of a Bather/Dryer

Duties of an Assistant Groomer

Recent Grooming School Graduates

Cut Payroll Expenses Not Salaries

How to Transition Your Groomers

Fire a Groomer and Never Miss Them

Train Groomers to Your Standards

Increase Your Appointment Capacity

Pay Rates for All Grooming Positions

Where to Find Good Groomers

Week 14

Training Groomers to Be Efficient

Why Efficiency is So Important

Design a Routine and Analyze It

Document Your System

Continue the Analysis

How to Enforce Your Systems

Employee Discipline

Employee Disciplinary Notice

Template for Disciplinary Notice

Encourage Employees to Improve

My Prepping System Instructions

Template for My Prepping System

Learning to Be Efficient

Follow the Routine

Divide and Conquer!

Efficiency in Step One- Prepping

The Prepping System

How to Trim the Face in 2 Minutes

How to Clean Feet in 4 Minutes

Sanitary Trim and Tail in 2 Minutes

Rough In the Body in 10 Minutes

How to Brush Out All Hair in 3 Minutes

How to Dremel the Nails in 4 Minutes

How to Pluck the Ears in 5 Minutes

Documentation of Systems

Template- Prepping System for Wall

Template for Routine Check List

Template for Routine Order for Wall

Moving Forward with More Systems

Week 15

Add Part 4 to Your Employee Manual

Week 17

How to Earn Another $60,000/year

How to Sell More Grooming Services

There's Gold in Dog's Teeth

Template- Sign to Sell Teeth Brushing

Re-moisturizer or Coat Conditioner

Controlling Use of Re-moisturizer

Conditioning Shine Treatments

Topical Flea Treatments

Stain Removal Treatment

Template for Stain Removal Sign

How to Remove Coat Stains in House

Template to Remove Stains at Home

Template- Systemic Stain Removal

How to do Therapeutic Pet Massages

Template for a Pet Massage Sign

Selling Associated Retail Items

Angel Eyes

One Last Tip on Signage

Week 18

Scripts to Up-Sell Services by 87%

Teeth Brushing Script

Re-moisturizer Sales Script

Coat Polishing Treatment Script

Tracking Your Up-Sales

Template-Track Up-sale Percentages

Lifetime Value vs. Transactional Value

How to Instantly Double Your Tips

Template- Tip Sign for Your Wall

Keep Track of New Customers

Template- New Customer Tracking

How to Get Customer Suggestions

Quick Inexpensive Suggestion Box

Template- Customer Survey Cards

Week 19

Add Part 5 to Your Employee Manual

Week 20

Grocery Shoppers Extravaganza

Take Appointments Online Free

Get at the Top of Google Free

Top of Yahoo/Bing Search Free

Keep in Constant Contact Free

Candid Camera Free

Champion Dog Breeders

Pet Adoption Day

Educational Workshops

Field Trips

Week 21

Setting Standards for Cleaning

Template for Salon Cleaning List

Template for Kennel Cleaning List

How to Cut Towel Usage by 90%

About Drying Rooms

Why You Need a Drying Room

Set Up a Drying Room Inexpensively

About De-Humidifiers

Efficient Ways to Use a Drying Room

Using a Cage Log

Template- Cage Log

Employee Evaluations

Template for Employee Evaluations

Week 22

Groomer Mistake Forms

Groomer Mistake Form Template

Method to Double Your Capacity

Services Management Board

How to Use the Board: Instructions

Tutorial- Printable version for Chart

Week 23

Employee Manual-The final section

Template-Employee Manual Receipt

Template- Drug Testing Policy Notice

Template-Drug Testing Consent Form

Template-Hepatitis B Vaccine Notice

Non-Compete Non-Disclosure Form

Template-Manual Replacement Fee

Week 24

Grooming Work Orders

Grooming Software Free Trial

Quality Control for Work Orders

Template- Simple Quality Control

Template- Advanced Quality Control

Groomer Mistake Report

When Your Salon Isn't Busy Enough

Decrease Customer Complaints

How to Add Additional Accountability

Synchronize with Atomic Clocks

Improving Groomer Speed

How to Improve Grooming Quality

Employee Evaluations

Inspect What You Expect

Get Receptionists to Re-Schedule

Keeping the Customer Accountable

Collect on "Stop Payment" Checks

Template- Matted Pet Release Form

+ Free Bonus Week

Document Your Income for Selling

Accountability with Owner Financing

Spot Problems without Being There

How to Catch a Thief

Business Daily Report and Envelope

Template- Business Daily Report

How to Organize Your Records

Why Track and Record Weather

How to Schedule Receptionists

Daily Payment Log

Template- Daily Payment Log

Handling Bank Deposits Efficiently

+ + Another Bonus Week

Advanced- How to Catch a Thief

Envelope Evaluation and Check List

Template- Envelope Evaluation

Customer Sign In and Liability Release

Work Order Quality Control Check List

Template- Cage Log

"Tamper Evident" deposit bags

You Receive Your Master in Grooming Business Certification!

 

 

     

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