It's NOT Your Fault!!
|
Dear Fellow Pet Groomer,
My name is Mr. "E."
If you feel like you’re struggling way too hard to make it in the grooming
business and you’re not getting ahead, I created this video
specifically for you. Have you ever thought to yourself: “There’s gotta
be a better way to do this? Something’s missing - it can’t be
this
hard?” Well, it’s
NOT that hard and it's NOT your fault! You've been fed a bunch of
ridiculous lies in the grooming industry and they are holding you back!
Inside this video you’ll
be exposed to some profound and highly-controversial truths
and of course, untruths. Some of it will make a lot of people angry.
Without fail, the angry ones are always the broke groomers who think they
know it all about the grooming business. They may know a lot about
grooming, but they know almost nothing about business.
|
 |
What I’ve seen in this industry is that
Almost Everything
You’ve Ever Heard About Building A Successful Grooming Business Is Pure
BS!
And
here’s why: In this industry we have a genuine case of the blind leading
the blind. People think that being a good groomer makes you a good
business person. Unbelievable!
Mark Victor Hansen, the co-author of the Chicken Soup for the Soul series,
said to me recently that the difference between wealthy people and
non-wealthy people is the way they think. You can’t think like a groomer
and make it in business. Yet, that is exactly what most groomers do and
that’s why most of them struggle just to get by.
If you don’t want to be
challenged and even angered, don’t watch this video! You’ll either be angry
because I stepped on your toes, or you’ll be angered by all the bull
you’ve been fed on the groomer forums, at the grooming trade shows, the
seminars and by all the other broke “grooming experts” out there telling
you how to run your business as if they know how.
I had
a great business mentor who always said, “Never take advice from someone
who’s pile of cash isn’t bigger than yours”. Have you seen the financial
statements of these “experts”? I doubt you would be taking advice from
them if you did.
If you want to make more money, you need money making skills. I'm
going to teach
them to you. In the meantime, stop taking money making advice from people
who's pile of cash isn’t as big as you want yours to be.
So Who Am I, and Why the Heck Should You Listen to Me?
I’ve owned some of the
most successful and busiest pet grooming salons in the world, earning over
six figures in a month (not a year!) and I have been
continually shocked by the massive amount of down right ridiculous
information told to groomers embarking on their pet grooming career. I
was fortunate enough to have a great mentor who was VERY successful in
business and he taught
me what it takes to be successful in ANY business. I became a real
Multi-Millionaire in the Pet Grooming Industry, not someone who just
talks about being successful.
With my mentor’s encouragement, I ended up becoming a student of all
types of business. The concepts I am about to share with you apply to just about
ANY business. I have proven them repeatedly in the pet grooming industry
which is the family business I grew up in, but I’ve used the exact same
principals in many other industries. All of my business ventures have
been wildly successful and yours can be too.
If you do dive into this
video and put all your preconceived notions aside, you’ll discover some
incredible principles that will save you an enormous amount of time, money
and headaches in your grooming business. Not only that, it also contains
some of the most valuable business principles that you will ever learn,
which can be applied to ANY business. Learning and applying these
faithfully to all your future endeavors is guaranteed to bring you
phenomenal results.
For over twelve years I had a private grooming business mentoring programme. During that time, one of my very successful protégé’s told me
that she was called upon to “confidentially” coach one of the TOP
International award winning groomers in the World (a very well known
name!) in how to turn her pet grooming business around from near
bankruptcy. What does that tell you about the business expertise of these
World Class Groomers? It’s completely typical. What’s worse is the
concept of what a “good groomer” is. That
leads me to the first
lie, which you'll hear about in a second on my video…
